Nutraceuticals World: Avie Nutraceuticals Debuts Ultramicronized Turmeric/Curcumin

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By Lisa Schofield

As the market grows, some turmeric/curcumin supplements shift to pepper-free.

Turmeric/curcumin supplement sales continue to grow by 26%, according to the American Botanical Council, with the market’s worth expected to expand to about $100 million by 2022 (Grand View Market Research, 2015). Increasing consumer awareness and demand for herbal, therapeutic, and medicinal products with turmeric/curcumin as primary ingredient is driving this growth. Addressing this growth and demand is doctor-formulated Ultramicronized Turmeric/Curcuminby Avie Nutraceuticals.

Avie’s Ultramicronized Turmeric/ Curcumin supplements are unique in the industry with its proprietary pepper-free formulation. Why pepper-free? Ordinary turmeric supplements use black pepper extract to increase bioavailability—the proportion of a drug or other substance that enters the circulation when introduced into the body and so is able to have an active effect. However, the company claims adding pepper in turmeric formulas can have adverse effects and may do more harm than good.

Some of these adverse effects include harm to the stomach and gut lining, which may lead to potassium deficiency, acid reflux, constipation, and nausea. Pepper, Avie Nutraceuticals claims, can also cause allergic reactions like sneezing, hives, rashes swelling of the tongue and mouth, and even profound respiratory reactions in cases of severe allergic reactions. Moreover, the company added that the effect of pepper on liver detoxifying enzymes and its absorption enhancing properties can change the potency of prescription drugs like chemotherapeutics, cholesterol lowering drugs, and heart rate medications.

Avie’s proprietary ultramicronization technology supports bioavailability by grinding the turmeric root into ultra-fine particles, enabling them to be dissolved in water without stripping its therapeutic properties, and creating immediate absorption.Compared with pepper containing, water-insoluble formulas, Avie’s Ultramicronized Turmeric/Curcumin has 352 times greater antioxidant activity and 1,400 times more radical scavenging effects and 126 times greater Cox-2 enzyme inhibition (which is the measure of inflammation) than most turmeric curcumin products on the market.

“Avie scientifically-formulated products are free of pepper and absorption boosting additives, and each formula only contains the natural composition of the turmeric root for enhanced activity,” said Dr. Carola Leuschner, lead scientist at Avie Nutraceuticals. “Avie’s Ultramicronized Turmeric Curcumin is designed for maximum absorption, potency, stability, and bioactivity, which promotes a healthy lifestyle, a strong immune system, and helps provide superior antioxidant protection.”

Made in the USA, Avie’s Ultramicronized Turmeric Curcumin has been thoroughly tested for efficacy, potency of ingredients, safety, and aligning to the most current scientific evidence.